The Alpilles watch, born where the limestone meets the olive groves

Why this exact corner of Provence matters

The Alpilles are smaller than the Luberon and harder than the Camargue. They are dry, white, fragrant with thyme and rosemary, dotted with olive groves and crowned by villages, Saint-Rémy, Eygalières, Maussane, Les Baux, Fontvieille, Mouriès, Le Paradou. Cézanne painted the Mont Sainte-Victoire, but it is Van Gogh, Daudet and Mistral who immortalised the Alpilles. The colours, the light, the silence, they shape everything we make.

A watch built around a small mountain range is a watch built around something specific. We did not want a generic "Provence" brand. We wanted to root the design in the exact 510 km² of the Alpilles Regional Natural Park, its stone, its trees, its rhythms.

What makes an Alpilles watch different

The 40 mm polished 316L steel case is sized for the wrist of someone who walks, climbs and lives outdoors, comfortable, never bulky. The beige ridged dial mirrors the dry-stone walls (murets de pierre sèche) that line every Alpilles path. The hands echo cypresses against the mistral wind. The olive-green strap nods to the olive oil mills of Maussane and Mouriès (AOC Vallée des Baux). The earth-brown strap recalls the bauxite-rich red clay around Les Baux.

Epson VX3SE multifunction quartz movement, sapphire glass, full-grain hand-stitched leather straps, brushed steel buckle. A 1-year international warranty and a French atelier behind every piece.

Frequently asked questions